How Sprizzy Works

Sprizzy, founded in 2016 and based in Mount Laurel, NJ, USA, is a family-owned company and the original marketing platform dedicated to helping YouTube creators build their communities. Our mission is to help you expand your audience safely and effectively by showcasing your videos to new potential fans.

Think of us as your video’s matchmaker. We design tailored YouTube Ad campaigns that connect your content with viewers actively searching for videos like yours. All our promotions run directly on YouTube’s ad platform, Google Ads, ensuring our methods are fully compliant with YouTube’s terms of service.

Now in our 10th year, we’ve partnered with over 1.5 million YouTube channels. Our campaign management strategies have propelled musicians to fame, supported major app launches, and helped emerging creators become well-known influencers. Chances are, you’ve already seen a channel that has grown with Sprizzy’s expert campaign management!

Whether you want to amplify your message or build a loyal community, Sprizzy offers a streamlined process designed to help you connect with a wider audience.

How does Sprizzy promote my video on YouTube?

Sprizzy makes it easy to get your video in front of the right YouTube viewers. We use YouTube’s Ad platform (Google Ads) to directly promote your video. Here’s how it works:

1. Select Your Video: Choose the video from your channel that you want to promote.
2. Define Your Audience: Provide keywords or phrases related to your video content. This helps us understand what your video is about and who might be interested in watching it.
3. Identify Similar Channels (Optional): You can also specify channels that are similar to yours. This is optional but helps us target viewers who are already interested in similar content.
4. We Promote Your Video: Based on the information you provide, we promote your video to YouTube users who are searching for your keywords or enjoy watching videos from the similar channels you’ve identified.

Example 1: Yoga Instructor

• A yoga instructor wants to promote a “yoga basics” video.
• They target keywords like “yoga poses” and “yoga workout”.
• People searching for these terms or watching related videos will see this video recommended to them.

Example 2: Emerging Pop Singer

• An emerging pop singer wants to promote their music video.
• They target fans of well-known artists like “Adele” and “Beyonce”.
• This ensures that the video is shown to viewers with an interest in pop music.

This targeted approach ensures that your video is seen by viewers who are most likely to be interested in your content, helping you reach a relevant audience that is primed for discovery.

Sprizzy runs three types of YouTube ads to maximize your video’s reach:

• In-Feed Ads — Your video appears as a suggested video in YouTube search results, on the homepage, and alongside related videos. Viewers click to watch, so every view represents genuine interest in your content.
• In-Stream Ads — Your video plays before or during other YouTube videos. Viewers can skip after 5 seconds, and you’re only charged when someone watches at least 30 seconds (or the full ad if it’s shorter).
• YouTube Shorts Ads — Your video appears in the Shorts feed, reaching viewers who browse short-form content. This is ideal for music videos, teasers, and quick tutorials.

Sprizzy’s campaign optimization system automatically allocates your budget across these ad types based on performance, ensuring you get the best results for your investment.

Your YouTube video will be promoted directly on YouTube in three key ways:

1. In-Feed Video: Your video appears alongside similar content as an “In-Feed” ad. It’s presented to viewers who are watching related videos, increasing the chances they’ll click on yours.
2. In-Stream: Your video acts as a “commercial” ad, playing before other videos. Viewers can choose to watch your video or skip after 5 seconds. You’re charged only if they watch for at least 30 seconds or interact with the ad.
3. Featured Search Result: Your video is displayed as a “search” ad at the top of YouTube search results for relevant keywords. This makes it the first thing people see when they search for content like yours.

We tailor promotions using the keywords and similar channels you specify, ensuring your video reaches the right audience. You can select the ad types you prefer or let our system automatically choose the most effective ones for subscriber growth.

Examples:

• As an In-Feed Video, your video is suggested next to similar content, making it easy for interested viewers to find and engage with your channel.
• In the In-Stream format, your video is shown before a related video starts, giving viewers a direct look at your content. You’re charged for the view only if they watch for at least 30 seconds.
• As a Featured Search Result, when someone searches for keywords related to your content, your video appears at the top, instantly grabbing their attention.

These promotion methods are effective for various content types, including musicians, gamers, vloggers, educators, and more, ensuring your video gets the visibility and engagement it deserves.

All views through Sprizzy come from real people on YouTube. We promote your videos as ads directly on the platform, steering clear of bots, click farms, or paid watchers. This means your growth is entirely organic and safe, with no risk to your channel. Plus, you can check all views in your YouTube Creator Studio analytics to confirm their authenticity.

At Sprizzy, compliance with YouTube’s policies is our top priority. We ensure all campaigns are fully compliant by promoting videos directly through YouTube’s Ads platform, which follows YouTube’s strict advertising guidelines. This approach guarantees that our promotions adhere to YouTube’s terms of service, safeguarding your channel and content. We closely monitor changes to YouTube’s policies and adjust our strategies accordingly, ensuring that your promotion is not only effective but also safe and secure. Our commitment to compliance means you can trust us to grow your channel while maintaining the integrity of your content and adhering to YouTube’s standards.

Sprizzy stands out as the original YouTube marketing platform, specifically designed to expand your reach efficiently and safely. Here’s what sets us apart from the rest:

1. Pioneering Platform: Founded in 2016, we were the first to offer a dedicated platform for YouTube promotions, leading the way in this niche market. Our extensive experience, dating back to using Google Ads since 2004, provides us with unparalleled expertise in the field.
2. Close Collaboration with Google Ads: We work closely with Google Ads to ensure all campaigns are fully compliant with YouTube’s Terms of Service, safeguarding your channel’s integrity and reputation.
3. Focus on Community Growth: Unlike other services that may focus on inflating view counts, Sprizzy’s optimization strategies are designed to reach real viewers genuinely interested in your content.
4. Comprehensive Language Support: Our platform supports all languages offered by Google Ads for targeting, making it possible to reach a diverse and global audience no matter the language of your content.
5. Tailored Campaigns: We believe in crafting customized ad campaigns that resonate with your target audience, leveraging our deep understanding of YouTube’s algorithm and viewer behaviors to maximize visibility and performance.

By focusing on authentic growth and ensuring compliance with YouTube’s policies, Sprizzy offers a trustworthy and effective solution for YouTubers looking to expand their reach and build a dedicated fan base. Our commitment to innovation, combined with our emphasis on customer success, makes us a preferred choice for YouTube channel promotion.

Once your campaign is submitted, the promotion typically starts within 24 hours.

During the initial 24 hours of your promotion, Sprizzy employs sophisticated algorithms and machine learning software to conduct extensive audience testing. This phase is crucial for identifying which YouTube users are most likely to engage with your video and enjoy your content. The platform performs numerous tests involving various combinations of demographic factors such as ages and gender, as well as keyword targeting and YouTube placements, including related channels and videos. This strategic approach helps in pinpointing the most receptive audience segments for your content.

After this initial 24-hour testing and optimization period, you can expect to witness the full impact of Sprizzy’s YouTube promotion services.

Starting a campaign is fast—you can get yours up in just 3 minutes. Simply submit your YouTube video link and provide some basic info like target countries, keywords, and any specific channels or videos you want to target. Our YouTube marketing specialists handle the rest!