Sprizzy Blog

One sentence on YouTube's own help page settles the question, and almost no guide quotes it. Below: the definition, how YouTube separates an ad view from the viewing it causes, what the campaign report calls the same event, and...

The same $50 buys about 25,000 ad impressions in January and about 7,000 in September. That gap is this guide's subject: which months are cheap, why the fourth quarter climbs, what moves the price more than the calendar, and...

Google Ads, YouTube's own ad platform, is the machine behind every paid view. Knowing how it treats a video tells you what you pay for, why one video costs half as much per view as another, and what to...

Google never sends a bill for a subscriber. It bills the view, and the subscription arrives as a free action. That is why one budget returns thirty subscribers on one video and two on another. Here are the public...

Until this year a sponsor read was cut into the edit and stayed there for the life of the video. YouTube now runs a slot system for long-form video, and the way sponsorships are found, priced and sold is...