Both use Google Ads. Sprizzy does the work.

Promote is an ad you set up yourself. Sprizzy builds yours and tests 200+ audience combinations.

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  • No Google Ads account needed
  • From $50, money-back guarantee
  • The original, since 2016
  • Google Partner

YouTube's Promote button or Sprizzy: what is the difference?

YouTube's Promote button is a simple ad tool inside YouTube, powered by Google Ads. You link a Google Ads account. Then you choose the goal, the audience and the budget yourself. Sprizzy runs on Google Ads too, but it does that work for you. You do not need a Google Ads account. Sprizzy builds the promotion, tests 200+ audience combinations and moves your budget to the ones that work. Promote fits a quick ad you want to set up on your own. Sprizzy's YouTube promotion fits you if you want it done for you. Sprizzy is a Google Partner, founded in 2016.

Google Partner

Why pick Sprizzy over the Promote button

Both run your video as a YouTube ad. Here is what Sprizzy does for you.

What you wantNo ad account to set up
YouTube Promote: You link a Google Ads account or make a new one. A new one needs billing set up.
Sprizzy: None needed. Sign in with Google and pick your video.
What you wantSomeone to build it
YouTube Promote: You set the goal, the audience, the budget and the end date.
Sprizzy: Sprizzy builds the promotion and writes the ad. You can change anything you like.
What you wantThe right audience
YouTube Promote: You pick the language, country, age, gender and interests.
Sprizzy: Sprizzy tests 200+ audience combinations and moves your budget to the ones that work.
What you wantExact targeting
YouTube Promote: Google says to use Google Ads for advanced targeting.
Sprizzy: Built in Google Ads. Aim at specific YouTube channels, videos, keywords and cities.
What you wantA look at where it ran
YouTube Promote: Cost, impressions, views, subscribers and website visits in YouTube Studio.
Sprizzy: A report of the channels and videos your ad ran on and who watched, plus your own YouTube Studio.
What you wantStart from any phone
YouTube Promote: Google lists a computer or an Android device.
Sprizzy: Any phone or computer, iPhone included.
What you wantSomeone to ask
YouTube Promote: Help pages and the Google Ads support team.
Sprizzy: A USA-based team, by chat or email.

Founded in 2016 and based in the USA.

  • 4.7/5Rated on
    Google
  • 2016Promoting YouTube videos
    since 2016
  • 1.5M+YouTube channels
    partnered with Sprizzy
  • USABased in Mount Laurel,
    New Jersey

What the Promote button does

Promote turns your video or Short into a YouTube ad, right from YouTube. Here is how Google says it works.

  • Where to find itThe three dots on your video, the Promote button on its watch page, or the Promotions tab in YouTube Studio.
  • What it is forMore subscribers, more views or more clicks to your website. You choose the goal.
  • Who sees your adYou set the language, country, age, gender or interests.
  • What you payYou set a budget and an end date. Google says your cost will not go over your budget.
  • Which videos can runPublic or unlisted videos that are at least 10 seconds long and follow Google's ad rules.
  • When it startsEvery promotion goes through an ad review first. Google says this can take up to 1 to 2 days.

Same Google Ads. More done for you.

Your video runs as a YouTube ad either way. With Sprizzy, the setup and the testing are not your job.

200+ audience combinations

Sprizzy tests more than 200 mixes of keywords, channels and viewer groups. Then it moves your budget to the ones that work.

See where your ad ran

Your report lists the channels and videos your ad ran on and who watched. The views show in YouTube Studio too.

Nothing to cancel

From $50, pay as you go. No monthly fees and no contracts. Run one promotion and stop if you want.

How Sprizzy works, in 3 simple steps

You pick the video. Sprizzy does the rest.

Step 1: Pick your video

Sign in with Google or paste a YouTube link. There is no ad account to set up.

Step 2: See your ad plan

Sprizzy writes your ad and picks the viewers. Change anything you like.

Step 3: Watch it run

Your video runs as a YouTube ad. Follow it in your dashboard and in your own YouTube Studio.

Promotion results dashboard
Choosing the audience in the Sprizzy app Choosing a video in the Sprizzy app Promotion results dashboard

Brands and channels that have promoted videos with Sprizzy

  • Honda
  • Samsung
  • EA Sports
  • Arizona Cardinals
  • CoinDesk
  • Susan G. Komen
  • carsales
  • Master of Mixes
  • Tooth & Nail Records

Your questions, answered

What people ask about YouTube's Promote button before they pay.

What does the Promote button on YouTube do?

It turns your video or Short into a YouTube ad, right from YouTube. Google calls Promote a simple ad tool powered by Google Ads. You pick a goal, such as more subscribers, views or website clicks. Then you choose the audience, a budget and an end date.

What is the difference between YouTube Promote and Sprizzy?

Both run your video as a YouTube ad through Google Ads. With Sprizzy, you need no Google Ads account. Sprizzy builds the promotion for you, tests 200+ audience combinations and moves your budget to the ones that work. You also get a report of the channels and videos your ad ran on. With Promote, you link a Google Ads account and make each choice yourself.

Is YouTube Promote the same as Google Ads?

Not quite. Google says Promote is a simpler tool powered by Google Ads. For advanced targeting and in-depth reports, Google points you to building your campaign in Google Ads. A promotion you make on YouTube can only be managed on YouTube. Sprizzy builds the campaign in Google Ads for you, so you do not have to learn it.

Do subscribers from YouTube Promote count toward the 1,000 subscribers?

No. Google says subscribers and watch hours from ads do not count toward the YouTube Partner Program. Only organic subscribers count toward the 1,000. That rule covers every YouTube ad, so it covers Sprizzy promotions too. Google also says a promotion may start a viewer's relationship with your channel.

Does promoting a video hurt my channel?

No. Google says promotions do not affect your channel's or your video's organic performance. YouTube recommends a video based on how it does when it is recommended, not when it runs as an ad. Sprizzy promotions run as ads too, through Google Ads.

Are views from YouTube Promote real?

Yes. Google says all views and subscribers from Promote are legitimate. Sprizzy promotions run through Google Ads as well, and you can see the views in your own YouTube Studio under YouTube advertising.

Is YouTube Promote worth it, according to Reddit?

Creators on Reddit who were happy with Promote picked a strong video and a clear audience. The ones who were not mostly kept the default settings. What Reddit says about YouTube Promote.

How much does it cost to promote a video on YouTube?

With Promote, you set your own budget and end date, and Google says your cost will not go over that budget. Sprizzy starts from $50, pay as you go, with no monthly fees and no contracts. Your first promotion has a money-back guarantee. See pricing for details.

Still not sure? Ask us.

Send a message or start a chat. Our USA-based team will help you pick.

or

Our USA-based team answers both. You can also email support@sprizzy.com.

Let Sprizzy do the work.

"I was skeptical at first, so I only paid the very minimum to advertise a YouTube video, but it didn't take long to change my mind."

- Joshzzy Gaming, Gamer

Results vary by channel, video and targeting.

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Google rating
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4.7/5

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Money-back guarantee

Your first promotion is covered.

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