YouTube Music Promotion: Lessons from Reddit
Reddit's music communities, like r/musicmarketing, have plenty of threads from artists who ran YouTube ads on a music video. The ones who grew kept fans on YouTube and judged results by the fans who came back.
The short answer
YouTube ads work best for music when they send people to the music video itself. Count the subscribers who come back for your next release, not only the views. A strong video and the right fans do the rest.
Keep fans on YouTube
People on YouTube want to keep watching. An ad that plays your video where they already are wins more fans than one that asks them to leave for another app.
…yotube ads work best for music when you want to send them to a video on YouTube. …
Measure fans, not views
Views are the start. The number that grows a music career is the people who subscribe and show up for the next song.
Ads do not guarantee success only awareness. … If the ads in this case your music is received well and leads to engagement this will increase your organic traffic. …
I have been running discovery ads for one of my videos. Got a decent # of subscribers and a lot of new interaction on my other videos that I never had before. A decent amount of the subscribers are sticking around for new content. …
Start with your best video
Artists who grew promoted a finished music video with strong first seconds, often around a release.
I started promoting my music videos a few weeks ago on Youtube, and it's been doing pretty well (i.e. led to significant increase in subscription, now over 1k). …
Reach fans of similar artists
Sprizzy shows your music video to people who watch similar artists and your genre, and moves your budget to the audiences that subscribe. YouTube music promotion with Sprizzy.
More from Reddit
Music promotion questions from Reddit
Do YouTube ads work for music?
Yes, when the ad sends people to the music video on YouTube and reaches fans of similar artists. Judge it by the subscribers who come back for your next release.
Should I promote a music video on release day?
A release is a good time, because new fans find the rest of your songs right away. Promote a finished video with strong first seconds.
See your video as a YouTube ad first.
From $50. No monthly fees. Money-back guarantee.