Sprizzy Blog

Google Ads, YouTube's own ad platform, is the machine behind every paid view. Knowing how it treats a video tells you what you pay for, why one video costs half as much per view as another, and what to...

Google never sends a bill for a subscriber. It bills the view, and the subscription arrives as a free action. That is why one budget returns thirty subscribers on one video and two on another. Here are the public...

Until this year a sponsor read was cut into the edit and stayed there for the life of the video. YouTube now runs a slot system for long-form video, and the way sponsorships are found, priced and sold is...

There is no rate card for promoting a YouTube video. You set a total, an auction prices every view inside it, and the video you pick decides how far the money goes. This guide uses Google's own budget rules...

Every roundup of YouTube growth tools names the same five products. Almost none of them mention the features YouTube shipped in the last year that put a small channel's video in front of strangers at no cost. This page...