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The campaign ended, the counter climbed for a week, then read lower one morning. Nobody took your views back. Here is which counter moved, why, how long the review runs, and how to prove the views you paid for...

You paid for a set number of views, the report says they arrived, and the counter under your video says something else. Analytics says a third thing. Here are the three counters, why each is right, and the quick...

Every promotion report has a cost-per-view column, and almost nobody knows how to read it. Published ranges run from one cent to thirty, the industry tables are older than they look, and a low number is sometimes the worst...

The same $50 buys about 25,000 ad impressions in January and about 7,000 in September. That gap is this guide's subject: which months are cheap, why the fourth quarter climbs, what moves the price more than the calendar, and...

Google Ads, YouTube's own ad platform, is the machine behind every paid view. Knowing how it treats a video tells you what you pay for, why one video costs half as much per view as another, and what to...

Google never sends a bill for a subscriber. It bills the view, and the subscription arrives as a free action. That is why one budget returns thirty subscribers on one video and two on another. Here are the public...