How to Use YouTube to Promote Your Business!

Using YouTube to Promote your Business

This article will explain the benefits and importance of having a youtube channel to promote and grow your business. Additionally, this article shows how to optimize that channel to not only grow and promote your business but grow your revenue! 

This article is broken down into four sections. The first section discusses the importance of video for promoting your business as we move into 2020 and beyond. Then, there are 3 sections that cover the best practices of how to make a YouTube channel that promotes and grows your business!

Photo by William Bayreuther on Unsplash

Why You Need to Use YouTube to Promote Your Business (Statistics)

Each month there are nearly 2 billion monthly users logging on to YouTube to watch video content. YouTube is, in fact, the second-largest search engine after Google (who owns YouTube). This means that if you can get your video to rank high on YouTube, Google will recommend it also on their search page. Making a video that ranks on YouTube is one of the easiest ways to stand out on Google and rise above all the websites and blog content. 

Targeting Your Customer

Also, a great thing about YouTube is that you can use YouTube Ads to target your ideal customer. An easy way to promote your videos is with google ads. You don’t have to be an expert at google ads to promote your videos. The easiest way to promote your videos is to start a campaign here at Sprizzy. It’s simple. You answer a few questions about your video and who you are trying to reach and Sprizzy creates the YouTube ads to get subscribers for you. It is one of the easiest ways to promote videos on your channel and bring more traffic to your videos.

Stunning Statistics From Forbes About Video

According to a recent article from Forbes, video is becoming more and more crucial for businesses. Here are some key stats from Forbes,

“90 percent of consumers indicate product videos directly inform purchase decisions.

92 percent of videos viewed via mobile are shared compared to other modes of access.

95 percent of consumers retain communicated information through video, while only 10 percent retain information from reading.

Companies utilizing video content experience a 41 percent increase in traffic through web searches compared to others who don’t include video in their content strategies.

Video offers the best return on investment, as 51.9 percent of marketing experts agree.”

YouTube offers a free high performing site. For example, Youtube not only hosts your videos but brings an audience to watch and potentially convert to customers to help your business grow and earn more revenue. If currently, YouTube isn’t a current marketing strategy for your business, it should be in 2020 and beyond. In the next sections, you will learn how to set up your channel and what are the best videos and best practices of a Business YouTube Channel. 

3 Important Areas of making a YouTube Channel that promotes your Business

1. Proper setup of the business channel itself
2. The best videos to make for your channel and business
3. Business channel best practices 

Photo by Kon Karampelas on Unsplash

#1 The Setup

If you need to set up the channel first using a google email, check out this blog to learn how to set up a youtube business account. 

#2 What videos do you need to make?

Video Quality

When you promote your business with video, the videos need to give value to the viewer and be made using a high-quality camera or smartphone available. Production value isn’t everything, but quality and professional-looking video typically equate to viewers perceiving your business as high quality, professional, and trustworthy.

Have you ever landed on a website of a local business and it looks like someone put it together over the weekend, 10 years ago? These types of low-quality, dated websites lead you to subconsciously perceive the company as low quality, unprofessional, and with outdated methods, and can turn off potential customers. Check out this article to learn more about how to make quality videos. 

Types of Videos

Products and tutorials – Great videos to make about your business are videos about products and tutorials or demos. If your company sells many individual products, each product can be a video. For example, if your product is a service, talk about that service in your videos. Lowe’s YouTube channel is a great example of how they create videos and tutorials around their products. This gives value while promoting their products.

Does your website have a FAQ’s page? Turn those FAQ’s into individual videos. You can post a link on your website to your channel and put all those videos into a playlist for convenient browsing and viewing.

Testimonial videos – Share your company’s success on YouTube with testimonial videos. This builds trust and confidence in your company for viewers. Furthermore, these videos add variety to your channel’s content. Try adding a testimonial video every couple of months.

Take Advantage of Your Competition

Research competitors –  On YouTube, research your competitors by going to their videos and sorting by most popular.  This will show you what videos in your niche are already popular. Then, by making similar videos (and better videos) you should start to get more traffic and customers to your channel and website. Popular videos on other channels are proven video topics that get views. Therefore, if your business channel is lacking in views and traffic, research your competition to see what types of videos might be better to make.

Collaborations

Collaborate with YouTube influencers to expose your product and business to a bigger audience. This is called influencer marketing and has really grown in the last 3-5 years. Collaborating with an influencer on YouTube who’s audience would also be an ideal audience for your business, is a great way to expose your company and product to the right group of people.

#3 Business best practices on YouTube

Upload Frequency

This is where many businesses fall short on YouTube. To grow a channel it takes more than uploading a few videos and leaving them there to fend for themselves. It takes consistency, bringing more value week after week. Ideally, upload once or twice a month at the minimum, but weekly is best. Also, if you have ten videos created for your channel, don’t upload them all at once, it is better to schedule them out weekly, to encourage people to subscribe and come back week after week.

If your channel already has videos from a few years ago, it is ok to update those videos (but no need to delete the older videos, those views and watch time still contribute to the channel). After you upload each new video, make sure that each video is optimized correctly before publishing. This would include a great title, thumbnail, description, and tags.  Likewise, after uploading, there are some key best practices that are important to know and take advantage of as well. Learn more about those in this article here. 

Voiceovers

Don’t make videos with a robot voiceover! This one is much more common than you think, but try to avoid making videos with a robot voice. It creates an invisible wall between the video and the viewer. When people have a customer service question, they want to call and talk to a person, not a robot. The same in your YouTube videos, they want to see You! (Or whoever you have chosen to be the face of your company on YouTube).

Company Talent

Find talent to be the face of your business on youtube. People connect best with people. When you have a face representing the company, people are more engaged and interested. So when thinking of your YouTube videos, decide if you want someone in the company as the face in your videos, or if you want to hire outside talent. 

A company called “VidIQ” has a popular app for extended analytics of your youtube videos. On the company’s youtube channel page, they have chosen someone as the talent to talk about the company’s products and youtube best practices in their videos.

End Screen Elements

Connect your website to your channel and put a link in the end screen elements. In the YouTube Studio, you can add a website to your channel in the settings. It must be approved. Once you have done this, you can add the website link to your end screen elements and invite people to check out your website. Similarly, you can add a link to your website on the front landing page banner by clicking on the “customize channel.” Next, go to the “About” tab and scroll down to the bottom and you can add URLs there. 

Lastly, put all your business info and the full URL of your business in the description. Don’t forget to include all the ways to contact you and other social media links in the description.

Summary

Making a Youtube channel for your business that increases revenue and helps grow your business can take time and consistency. If you want accelerate your channel’s growth, Sprizzy can help. If you are looking for a way to promote your channel and gain more views and subscribers, our Sprizzy YouTube promotion service can get you seen by your target audience.

Let us know in the comments, do you have a youtube channel for your business? How well is it growing?