What is the average cost per view?

What a view costs depends on who you want to reach, where they are and your video. Google charges only when someone chooses to watch your ad, so you pay for views, not impressions.

Here’s what affects your cost per view:

• Audience targeting: broader targeting usually costs less per view, while very specific demographics or niche interests can cost more.
• Geographic location: viewers in the US, UK or Australia usually cost more than a worldwide audience.
• Competition: popular niches with more advertisers competing for the same viewers can cost more per view.
• Content quality: an engaging thumbnail and a strong opening get more people to choose your video, which lowers what each view costs.

Promotions start at $50. Before you pay, the estimate on our pricing page shows what your budget can do for your channel, and Sprizzy keeps adjusting your promotion to bring the cost of each view down.