BrandonFebruary 4, 2020
How to Script a YouTube Video That Keeps People Watching
The scripting advice that dominated YouTube in 2020 told you to open with a hook, cut to a logo sting, then spend half a minute introducing yourself before the content started. YouTube now measures exactly that stretch of your...
BrandonJanuary 15, 2020
Is Your YouTube Channel Made for Kids? COPPA in 2026
The audience question has been mandatory on every YouTube channel since January 2020, and it has only grown teeth since. The FTC rewrote the COPPA Rule in 2025, and YouTube now runs its own classifier that can overrule your...
BrandonDecember 17, 2019
How Do You Rank a YouTube Video in Search?
Most advice about ranking on YouTube is a decade old and was never sourced. This guide sticks to what YouTube publishes about its own systems, adds the competitor research that still works, and flags the tactics with no support...
BrandonDecember 10, 2019
What Music Can You Legally Use on YouTube?
Rewritten from the ground up in September 2026. The song checker the original version pointed you to has been dead since 2020. What actually happens when you use a copyrighted song? Content ID scans your upload against a database...
BrandonNovember 26, 2019
YouTube Channel Marketing: How to Promote a Business in 2026
YouTube channel marketing for a business means publishing the videos your customers already search for, setting the channel up so every video points back to your site, and putting your best videos in front of new customers. Below is...