Let nearby patients meet your team first
A calm office tour plays on YouTube for people around your practice, aimed by place, age and search.
No film crew needed: a 20-second phone clip on YouTube is enough.
- Reaches people near your office
- Aimed by place, age and search
- From $50, money-back guarantee
- Google Partner
Ad
Your dental practice video, running as a YouTube ad to people nearby.
The same platform creators and local businesses have trusted for a decade.
- 4.7/5Rated on
Google - 2016Promoting YouTube videos
since 2016 - 1.5M+YouTube channels
partnered with Sprizzy - USABased in Mount Laurel,
New Jersey
Your dental practice on YouTube in 3 simple steps
Pick a video and a budget. Sprizzy suggests the keywords and audiences, builds the campaign and runs it for you.
Step 1: Film a calm office tour
The front desk, a treatment room, the dentist saying hello. Thirty to sixty seconds, steady and well lit, on your YouTube channel.
Step 2: Find the practice on Google
Type the practice name as it shows on Google Maps. Your office becomes the middle of the ad's area, and its listing becomes the link.
Step 3: Choose the search words
Keep words like "family dentist" or "dentist open Saturday" that match your services, set the budget and launch.
How can a dental practice get new patients from YouTube ads?
Let people meet you before they call. A short, calm video of your team and office plays on YouTube for people who live or work around the practice. Sprizzy builds and runs it, with your practice's Maps listing as the link. Keep every claim true and plain. Pricing starts at $50.
How a dental ad finds local patients
Place, age and search words do most of the work for a dental ad. Keep the video on checkups and your team, since Google limits targeting for ads about treatments.
What a dental ad can and cannot say
Four sets of rules touch a dental video ad: the ADA Code, HIPAA, Google's health ad policy and your state board.
What does the ADA Code say about dental advertising?
Any dentist may advertise, but not in a way that is false or misleading, under the ADA Code. Its examples include claims that create an unjustified expectation about results, and claims of better quality than other dentists that you cannot back up. So "the best dentist in town" and "a perfect smile in one visit" are out. A true line like "Saturday hours, new patients welcome" is the safe kind.
Who can say "specialist" in a dental ad?
Only a dentist trained in a recognized specialty, under the ADA Code's rule on announcing one. Orthodontics, pediatric dentistry, gum care (periodontics) and oral surgery are on that list. A general dentist who places implants should say "we place implants", not "implant specialist". Your state dental board may have its own wording rules, so check them before the video goes up.
Can a patient appear in our dental ad?
Yes, with their signed permission first. Under HIPAA's marketing rule, a practice needs a patient's written authorization to use their health information in marketing, and a video that shows someone as your patient does that. Get the form signed before filming. Your own team needs no HIPAA form to appear.
Why can't a dental ad target people with tooth pain?
Google puts ads about health conditions, surgery and shots in a sensitive group. Those ads can use Google's own ready-made audiences and places. They cannot use audiences an advertiser builds from its own lists or search words. And children and teens get no personal ads at all. So lead with checkups, cleanings and your team, which Google's list does not name. Talk about implants at the visit.
A dental ad that stays inside the lines
What Sprizzy does for a practice, and how it keeps the ad clean.
Your dental practice on YouTube in 3 simple steps
Pick a video and a budget. Sprizzy suggests the keywords and audiences, builds the campaign and runs it for you.
Step 1: Film a calm office tour
The front desk, a treatment room, the dentist saying hello. Thirty to sixty seconds, steady and well lit, on your YouTube channel.
Step 2: Find the practice on Google
Type the practice name as it shows on Google Maps. Your office becomes the middle of the ad's area, and its listing becomes the link.
Step 3: Choose the search words
Keep words like "family dentist" or "dentist open Saturday" that match your services, set the budget and launch.
Dentists ask, we answer
What dentists ask before their first promotion.
Can a dentist advertise on YouTube?
Yes. The ADA Code says any dentist may advertise, as long as nothing in the ad is false or misleading. Google runs dental ads on YouTube like other local business ads, with limits on health targeting. Sprizzy builds the practice's ad from your own video, aims it at people near the office and runs it for you.
How much does dental advertising on YouTube cost?
Dental practices start with Sprizzy from $50, paid as you go, and you set the budget yourself. Sprizzy never takes a cut of what patients pay you, which the ADA Code treats as fee splitting. No monthly fees or contracts, and a money-back guarantee on the first promotion.
What should a dental practice video show?
What a nervous patient wonders about: the waiting room, who greets them, the chair and the dentist's face. Film from the patient's eye level and keep the tools out of the shot. Then say the plain facts people search for. Plenty of people look for a dentist open on Saturday, so say it out loud if your office is.
When do people look for a new dentist?
All year, with two busy stretches. Searches for a dentist nearby rise in January, then climb once more at the end of summer, before school starts. Parents looking for a kids' dentist stand out most in January. A family dental practice can raise its Sprizzy budget for January and for back-to-school, then ease off in the quieter months between.
Do I need a dental marketing agency for YouTube ads?
Not for this. Sprizzy builds and runs the practice's YouTube ad from your video, with no retainer and no setup fee. You keep control of the words: Sprizzy suggests the search terms and you approve them before launch, so nothing goes out that your dental office has not seen.
Let the families near your office meet your team before the first visit.
Results vary by business, video and targeting.
