Show your gym to people ready to start
A walk-through of your floor shows on YouTube to people close by who are comparing gyms and classes.
No film crew needed: a 20-second phone clip on YouTube is enough.
- Reaches people shopping for a gym
- Built for January, May and September
- From $50, money-back guarantee
- Google Partner
Ad
Your gym video, running as a YouTube ad to people nearby.
The same platform creators and local businesses have trusted for a decade.
- 4.7/5Rated on
Google - 2016Promoting YouTube videos
since 2016 - 1.5M+YouTube channels
partnered with Sprizzy - USABased in Mount Laurel,
New Jersey
Your gym on YouTube in 3 simple steps
Pick a video and a budget. Sprizzy suggests the keywords and audiences, builds the campaign and runs it for you.
Step 1: Film the walk-through
Door, desk, floor, coach. One minute on a phone is enough. Upload it to your YouTube channel.
Step 2: Match the gym on Google
Start typing the gym's name and tap it. The address sets the area, and your gym's listing becomes the link.
Step 3: Set the budget for the push
Look over suggested words like "boxing gym" or "pilates near me", decide this month's spend and launch.
How do I get new gym members with YouTube ads?
Film what walking into your gym feels like for a first-timer. Then put that video in front of people nearby who are shopping for a gym. Sprizzy shows it on YouTube to Google's in-market audiences for gyms and fitness classes, within a drive of your door. The tap opens your gym's listing or Instagram. You can start from $50.
Who sees your gym video
Two of these groups are shopping right now. Two already train somewhere. Speak to each one differently.
A gym's year, and the right ad for each season
January is only part of the story. Here is what search data and first-time visitors tell a gym owner.
Is January the best month to advertise a gym?
It is one of three. People look for a gym near them in January, again as summer gets close in May and June, and again in late summer and September, when routines restart. Classes and personal trainers swing even harder, with spring well above winter. Plan a summer push in May and a back-to-routine push in September.
What should a gym video show someone who has never been?
The first visit, start to finish. Walk in the front door, past the desk, through the locker room and onto the floor at the hour they would come. Then a coach looks into the camera and says hello. People who have not joined yet worry about not knowing where to go, and a one-minute walk-through answers that before they arrive.
Which Google audience should a gym use?
Match it to the season. In January and May, lead with the in-market audiences for gyms and fitness classes, since those people are comparing options now. "Health & Fitness Buffs" already train somewhere, so reach them with what yours has that theirs does not: longer hours, a class, a coach, a sauna. Sprizzy lets you keep, add or drop each one.
How big should a gym's ad area be?
About the distance a member will drive several times a week, before or after work. A neighborhood studio may want a few miles. A large gym with a pool or courts can go wider. Sprizzy draws the first circle when it finds your gym on Google, and you can make it bigger or smaller before launch.
Why a gym runs its floor as a YouTube ad
One location can run in the same YouTube slots the big chains use.
Your gym on YouTube in 3 simple steps
Pick a video and a budget. Sprizzy suggests the keywords and audiences, builds the campaign and runs it for you.
Step 1: Film the walk-through
Door, desk, floor, coach. One minute on a phone is enough. Upload it to your YouTube channel.
Step 2: Match the gym on Google
Start typing the gym's name and tap it. The address sets the area, and your gym's listing becomes the link.
Step 3: Set the budget for the push
Look over suggested words like "boxing gym" or "pilates near me", decide this month's spend and launch.
Gym and studio owners ask, we answer
What gym and studio owners ask before their first promotion.
What is the best way to advertise a gym and get new members?
Show people nearby what their first visit will look like, at the moment they are choosing a gym. Sprizzy plays your gym's walk-through on YouTube for nearby locals in the market for a membership or classes. Pair it with something easy to say yes to, such as one free class, spoken in the video.
Can a small gym or studio compete with big chains on YouTube?
Yes. On YouTube, one studio's ad can run in the very slots a national chain buys, for the same Google audiences. Your edge is being close and being specific: a coach's face, a class name, a street people know. Sprizzy sets up the Google Ads side for you, so you do not need a marketer on staff.
Do I need a gym marketing agency to run YouTube ads?
No. Sprizzy builds the gym's campaign in Google Ads, suggests audiences and search words from your video, and runs it. You choose the clip and the spend, and you can change the audience or pause whenever you like. There is no retainer, no setup call and no Google Ads account to open.
Should a gym ad mention a free trial?
If you offer one, yes, and say it in plain words in the video: "First class free" or "Try a week on us". Then send the tap to a page that shows the same offer, like your Instagram or Google listing. Google reviews that page along with the video before a Sprizzy promotion runs, so the gym's offer should match on both.
How much should a gym spend on YouTube ads?
There is no set amount. Sprizzy gym promotions start at $50, billed as you go, so start small, watch the clicks and raise it in the peak months. Nothing renews each month, which suits a gym that spends in January and September and rests in between. The first one is covered by the money-back guarantee.
Show your floor to the people choosing a gym this month.
Results vary by business, video and targeting.
