Help › Campaigns › Can I change the targeting of a campaign that is already running?

Can I change the targeting of a campaign that is already running?

What you can change while a campaign runs

Keywords
Channel and video placements
Countries and locations
Ages, genders and languages
Ad types: in-feed, in-stream, search and Shorts
Budget, by adding funds
The end date, by extending it
Your ad headline and description

What you cannot change

The video, once Google has approved the ad. See How do I promote a different video?.
The campaign goal, once the campaign is approved.
A shorter end date. Email support@sprizzy.com with the date you want and a person will do it.

How to make a change

Open Campaigns.
Click the menu next to the campaign and choose Edit Campaign.
Open the tab you need: Configure for the ad and ad types, Targeting for who sees it, Budget for money and dates.
Save.

The Sprizzy campaigns table on a phone, scrolled sideways so the Likes, Comments, Budget Remaining and Spent columns show, with a three-dot menu button at the end of every campaign row — An earlier version of the campaigns table. The menu at the end of the row is what opens Edit Campaign.

Changes normally reach Google Ads within about an hour. Give a change at least a day before you judge it, because the campaign has to work out how the new audience responds.

Writing your own ad text

In the campaign builder, open Write Your Own YouTube Ad. Sprizzy writes a headline and description for you by default. Click to customize it and you can set your own short headline, long headline, description and call to action.

An earlier version of the Write Your Own YouTube Ad step in the Sprizzy campaign builder, offering a choice between letting Sprizzy write the ad and writing your own, with empty headline and description fields below — An earlier version of this step. The fields have changed, and the review takes the same time either way.

If an option is greyed out

Some settings lock once a campaign is approved, and demographic targeting is restricted by Google for a few content types. Email support@sprizzy.com with the campaign ID and the exact change you want, and a person will tell you whether it can be done.

We never change your targeting without asking you first.

What to do next

Open Edit Campaign and make the change, then check the Engagement Report tomorrow rather than in an hour.