Your next regulars live a few miles away

Your best transformation runs as an ad on YouTube for locals who book salon visits often.

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Advertise My Salon

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No film crew needed: a 20-second phone clip on YouTube is enough.

  • Reaches frequent salon visitors
  • Taps go to your booking page
  • From $50, money-back guarantee
  • Google Partner
Hair salon video running as a YouTube ad Ad

Your hair salon video, running as a YouTube ad to people nearby.

The same platform creators and local businesses have trusted for a decade.

  • 4.7/5Rated on
    Google
  • 2016Promoting YouTube videos
    since 2016
  • 1.5M+YouTube channels
    partnered with Sprizzy
  • USABased in Mount Laurel,
    New Jersey

Your hair salon on YouTube in 3 simple steps

Pick a video and a budget. Sprizzy suggests the keywords and audiences, builds the campaign and runs it for you.

Step 1: Choose a transformation

Pick a before and after, a color reveal or a styling clip from your YouTube channel.

Step 2: Look up the salon

Enter the salon's name the way Google shows it. The builder puts the ad on the streets around you and uses your Google listing as the link.

Step 3: Review and go live

Sprizzy pulls search words like "balayage" or "curly cut" from what the clip says. Edit them, set a budget and start.

Promotion results dashboard
Choosing the audience in the Sprizzy app Choosing a video in the Sprizzy app Promotion results dashboard

How do I find new clients for my hair salon?

Put your best work in front of people who live close by and visit salons a lot. Sprizzy plays your salon video on YouTube for that group, which Google calls "Frequently Visits Salons". It stays in a ring around your address. The tap lands on your Instagram, Linktree or Google listing, wherever your booking link lives. Promotions start at $50, and you can pause between busy seasons.

The people your salon ad reaches

Each row is a real Google audience or setting. Drop any of them before the ad goes live.

WhoRegular salon goers
How Sprizzy finds themGoogle affinity audience "Frequently Visits Salons"
What happensYour before and after plays ahead of the videos they picked
WhoHome hair color buyers
How Sprizzy finds themIn-market audience "Hair Color Products"
What happensPeople who dye their own hair see what a colorist can do
WhoBeauty fans
How Sprizzy finds themAffinity audience "Beauty Mavens", plus in-market "Spas & Beauty Services"
What happensShown to people who already spend on looking good
WhoClients in your age range
How Sprizzy finds themAge bands from young adults to retirees, and gender
What happensMatch the clients your stylists do best
WhoNeighbors within an easy drive
How Sprizzy finds themA ring around the salon, sized in miles
What happensKeep it to the trip a client makes for a regular appointment

How a salon book fills from a YouTube ad

Salon know-how for the ad itself: the service, the stylist, the link and the season.

Which service should a salon ad show?

The one that fills the most chair time and that you want more of: color, balayage, extensions or a big cut. A trim looks like any other salon's trim. Google's "Hair Color Products" audience is people shopping for hair dye. They already pay for color, so a color reveal speaks straight to them.

Who should be on camera in a salon ad?

The stylist whose book has room. Clients book a person, not a building, so let that stylist say their name and the days they have openings, like "Tuesday and Wednesday afternoons". The ad plays all week, so the words in the video are what steer new clients toward your slow days.

Which link works if my salon books through an app?

Paste a page, not the app. For a local business, the Sprizzy builder takes links to Google Maps, Instagram, Facebook, Linktree, Yelp or Tripadvisor. A link straight into a booking app is not on that list. Put the booking link in your Instagram bio or on your Linktree and paste that page, or add it to your Google listing, which has a spot for booking links.

When do prom and wedding clients start looking?

Earlier than you might think. Prom hair questions start right after New Year and build to a peak in April, when the dances are close. Wedding hair stays busy most of the year, with no single rush. So run the updo video from February into April, and keep a bridal clip running quietly the rest of the year.

What a salon gets from a YouTube ad

Three reasons salon owners run their work as an ad instead of hoping a post travels.

New faces, not just followers

A post reaches your followers. This reaches salon goers nearby who have never seen your page. Sprizzy tries 200+ pairings of salon audiences, ages and places and holds on to whichever ones people respond to.

Budget by the season

Spend more before prom and the holidays and less in a quiet month. Each salon promotion starts at $50, nothing is billed monthly, and you can pause once the book is full.

Clicks to your booking page

Your Sprizzy report counts the clicks to your booking page and the cost per click. YouTube Studio counts the same views as YouTube advertising traffic.

Your hair salon on YouTube in 3 simple steps

Pick a video and a budget. Sprizzy suggests the keywords and audiences, builds the campaign and runs it for you.

Step 1: Choose a transformation

Pick a before and after, a color reveal or a styling clip from your YouTube channel.

Step 2: Look up the salon

Enter the salon's name the way Google shows it. The builder puts the ad on the streets around you and uses your Google listing as the link.

Step 3: Review and go live

Sprizzy pulls search words like "balayage" or "curly cut" from what the clip says. Edit them, set a budget and start.

Promotion results dashboard
Choosing the audience in the Sprizzy app Choosing a video in the Sprizzy app Promotion results dashboard

Salon owners ask, we answer

What salon owners ask before their first promotion.

How do I attract new clients to my hair salon?

Show new people your best work where they already spend time. With Sprizzy, your salon's before and after plays on YouTube for nearby people who visit salons often, and a tap takes them to your booking page. If you give new clients something extra, such as a gloss with color, say it out loud in the video.

Can an independent stylist or booth renter advertise on YouTube?

Yes. Sprizzy needs a YouTube video and a link, not a big salon. A stylist who rents a chair can run their own work as an ad, aim it at the neighborhood around the salon where they work, and send taps to their Instagram or Linktree. Budgets start at $50, so one stylist can try it.

How much does hair salon advertising on YouTube cost?

Sprizzy promotions for a hair salon start at $50. Billing is pay as you go: no contract to sign, no monthly bill. Set a budget per day or one total, then stop once your chairs are booked. A money-back guarantee stands behind the first one.

What should a hair salon post or run as an ad?

Clips that show a change: a color reveal, curls coming back to life, a long-to-short cut. Film the before in the same chair and light as the after, so the hair is the only difference. Keep it under a minute. Once it is on your channel, Sprizzy can run any of these as a salon ad on YouTube.

Can I target women only, or a certain age?

Yes. The Sprizzy builder has gender options and age bands that run from young adults up to retirees. A barber or a salon known for men's cuts can aim at men, and a bridal stylist can focus on people in their twenties and early thirties. Leave every box checked if your salon serves everyone.

Show salon goers nearby what your chair can do.

Results vary by business, video and targeting.

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Advertise My Salon
Google rating
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4.7/5

4.5/5 Google Partner
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Money-back guarantee

Your first promotion is covered.

Read the full guarantee