This article is for campaigns that show Live. If yours shows Pending Review, Processing or Approved, read Why does my campaign still say Pending Review or Processing? instead.
First, check the report
Open the campaign menu and choose Engagement Report. Look at spend and ad views for the last day or two. Delivery normally rises and falls through the day, and slows in the evening in your target countries. A quiet few hours is not a stopped campaign.
Your audience is too small
If you target one city, one age band, one gender and a handful of keywords, you can reach everyone eligible within hours.
What to change under Edit Campaign, then Targeting:
- Add countries, or target whole states or countries instead of cities.
- Add age ranges and both genders.
- Add more keywords that match your subject.
- Add more channels and videos as placements.
Few people are choosing to watch your ad
Google shows an ad less often when people skip it. The usual causes are a thumbnail that does not stand out, or targeting that does not match the video, so your ad reaches people who were never going to be interested.
Replace the thumbnail on YouTube, and swap broad keywords for phrases that describe exactly what your video is about.
Pacing
Sprizzy and Google Ads spread your budget across the days you chose. If a campaign spends too fast early in the day, it can go quiet until the daily cycle resets. Nothing is needed from you.
Google has limited your ad
Some videos are approved but shown to a smaller audience, often because of the subject. Your campaign then shows Live (Limited). If it is not delivering, end it and put the budget on a different video. See My ad was disapproved, what now?.
It is paused
Check the play and pause button on the campaign row. A paused campaign spends nothing until you start it again.
Your end date is far away
A small budget spread over many days delivers slowly on purpose. Bring the end date forward or add funds.
Still nothing
If the campaign is live, has a balance, shows no disapproval, and has spent nothing for a day or more, email support@sprizzy.com with the campaign ID. A person can refresh it in Google Ads. If it never resumes, the unspent budget is yours to refund or use on another video.
What to do next
Open Edit Campaign and widen your targeting, or contact support if the campaign has spent nothing for 24 hours.