BrandonFebruary 25, 2020
YouTube Upload Checklist: Every Setting That Affects Views
The YouTube upload screen has changed more since 2020 than almost any other part of the platform. Tags quietly stopped mattering, chapters and title testing arrived, and two disclosure toggles were added that can strip features off a video...
BrandonFebruary 4, 2020
How to Script a YouTube Video That Keeps People Watching
The scripting advice that dominated YouTube in 2020 told you to open with a hook, cut to a logo sting, then spend half a minute introducing yourself before the content started. YouTube now measures exactly that stretch of your...
BrandonNovember 5, 2019
What to Do After Uploading a YouTube Video
The work is not over when the upload bar hits 100 percent. What you do in the hours after publishing decides whether the video reaches the people who already subscribed, and whether you can tell a weak video from...