Results and stats
Reading your Engagement Report and what the numbers mean.
What do the numbers in my campaign report mean?
A plain explanation of every column in the Engagement Report, and which ones need your channel linked.
What counts as a view, and what am I charged for?
You are charged only for ad views that Google Ads reports for your campaign, never for organic views or for anything a viewer does afterwards.
Are the views real, and how do I check?
Your ad runs on YouTube's own ad platform, and you can confirm every view in your own YouTube Studio analytics under YouTube advertising.
Why are my views and watch time not updating?
YouTube verifies views before it shows them publicly, which can take up to 72 hours, so your public counts lag behind your campaign report.
My campaign shows zero subscribers
A YouTube channel setting blocks subscriber and like reporting, and unticking it takes about 30 seconds.
My numbers do not match YouTube, or they went down
Sprizzy counts what your ad did, YouTube counts your whole channel and rounds larger subscriber counts, and YouTube removes invalid views and closed accounts across the platform.
My campaign did not do as well as I expected
Start with the view rate and the targeting in your report, and know that unspent money is always refundable while delivered views are not.