Show buyers your Etsy shop on YouTube
Your making-of video plays as a YouTube ad, sound and all. One tap opens your Etsy shop or one listing.
- Seen by people who love your craft
- One tap opens your shop or a listing
- From $50, money-back guarantee
- Google Partner
The same platform creators and businesses have trusted since 2016.
- 4.3/5Rated on
Trustpilot - 2016Promoting YouTube videos
since 2016 - 1.5M+YouTube channels
partnered with Sprizzy - USABased in Mount Laurel,
New Jersey
How do I promote my Etsy shop with a YouTube ad?
Sprizzy can run a video of your work as a YouTube ad that links to your Etsy shop. In the builder, mark the video Sell a product, tap Visit a link and add your shop or listing address. Google Ads shows the video to people who watch videos about your craft, and one tap opens your shop. The ad budget is yours to set, from $50.
The trip from a YouTube ad to your Etsy shop
Etsy keeps listing videos short and silent. On YouTube your video can run longer and carry your voice, and the tap still ends on Etsy.
Set up your Etsy ad to sell and to measure
Four Etsy details decide where buyers land and how you count what the ad sold.
Which Etsy address goes in the ad?
Use an address that starts with https://www.etsy.com/: your shop at www.etsy.com/shop/YourShop, one listing, or one shop section. For a section link, click the section on your shop page and copy the address, which ends in section_id= and a number. The yourshop.etsy.com form opens in a browser, but the Sprizzy builder shows "Etsy link" only for www.etsy.com and etsy.me addresses.
Should the ad use my Etsy listing video?
Film a longer cut instead. Etsy listing videos are short and play with no sound, so they show the item but not the story. For YouTube, show your hands at work, the finish up close and the piece in a real room, and talk while you work. Say your shop name out loud in the Sprizzy ad, so viewers know what to look for on Etsy.
How can I tell which Etsy orders came from the ad?
Make a promo code just for the ad in Shop Manager, under Marketing, then Sales and Discounts. Say the code in the video and show it on screen. Etsy lists the purchases and revenue for each code, so you can see what the ad sold. The taps and the cost of each sit in your Sprizzy Engagement report.
Where do ad visits show up in Etsy Stats?
Open Stats in Etsy's Shop Manager and look at Traffic sources. Pick a source, and the breakdown names the page each buyer was on just before they reached your shop or listing. Compare the days the Sprizzy promotion runs with the week before it, and note which listings picked up new visits.
What a YouTube ad gives an Etsy seller
Etsy search shows your photos to shoppers already looking for that item. A YouTube ad finds people who love the craft and have not gone looking yet.
Your Etsy shop on YouTube in 3 simple steps
Pick a video, point the ad at Etsy, set a budget. Sprizzy builds the campaign and runs it for you.
Step 1: Pick a video of the work
A making-of clip, a packing video or a slow look at one piece. It has to live on YouTube, since that is where the ad plays.
Step 2: Choose Sell a product, then Visit a link
Etsy links work on the Sell a product video type. Tap Visit a link and paste your Etsy address into "Link to your page". The builder shows "Etsy link" when it reads it.
Step 3: Pick the countries and a budget
Choose the countries you ship to and spend from $50. Sprizzy writes the keywords from your video, builds your Google Ads campaign and keeps it running. Pause whenever you like.
Shop owners ask, we answer
What people ask before sending a YouTube ad to Etsy.
Is a YouTube ad different from Etsy Ads?
Yes. Etsy Ads show your listings in Etsy search, to shoppers already looking there. A Sprizzy promotion puts your video in front of YouTube viewers who watch videos about your craft, who may not be searching Etsy at all, and one tap takes them to your shop. The two reach different people, so they can run side by side.
Can I promote my Etsy shop for free?
Yes, in part. From Etsy's Shop Manager you can share listings to your own social accounts at no cost, and that reaches people who already follow you. A Sprizzy promotion is the paid step for reaching strangers on YouTube who watch videos about what you make. It starts from $50, and you can stop whenever you want.
Does a YouTube ad work for a new Etsy shop with no reviews?
It can. The ad plays on YouTube, not in Etsy search, so your shop history does not decide who sees it. The shop must be open, since Etsy shop links only work once it is. For a new shop, point the Sprizzy promotion at your strongest listing, and make sure its photos and description answer the basics.
Can I promote Etsy digital downloads with a YouTube ad?
Yes. A digital download is an Etsy listing like any other, so paste its link into a Sprizzy promotion. Show the file in use in the video: the printable framed on a wall, the planner open on a tablet, the pattern being cut. With nothing to ship, you can run the ad in more countries.
Who sees my Etsy ad?
People on YouTube who watch videos about the kind of thing you make, in the countries you ship to. Sprizzy takes the first keywords from the words in your video, its title and its description, then tests 200+ audience combinations built from craft topics, keywords, channels, ages and places, and keeps the ones that send the most taps to your Etsy shop. Edit the keywords before launch if you like.
What does a promotion for an Etsy shop cost?
A Sprizzy promotion for an Etsy shop starts from $50. You pay as you go for the ad itself, with no monthly fees and no contracts, and your Etsy account works the way it does now. Your first one carries our money-back guarantee.
Let the people who love your craft hear the story behind your shop.
Results vary by business, video and targeting.
