Put your listing in front of local buyers

Your walkthrough runs as a YouTube ad in the city or radius you pick. One tap opens the Zillow listing.

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Promote My Listing

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  • Shown in the city or radius you set
  • The tap opens the Zillow page
  • From $50, money-back guarantee
  • Google Partner

The same platform creators and businesses have trusted since 2016.

  • 4.3/5Rated on
    Trustpilot
  • 2016Promoting YouTube videos
    since 2016
  • 1.5M+YouTube channels
    partnered with Sprizzy
  • USABased in Mount Laurel,
    New Jersey

How do I promote my Zillow listing with YouTube ads?

Your walkthrough can run as a YouTube ad for people around the home. In Sprizzy, choose the Real estate type, tap Visit a link and add the listing's www.zillow.com address, then set a city or a radius and a budget from $50. Google Ads plays the video on YouTube, and one tap opens the listing on Zillow.

From the walkthrough to the Zillow listing

Buyers meet the house on YouTube and finish on Zillow. Google reviews the video and the listing page before the ad runs.

What the viewer seesYour walkthrough or drone tour as a YouTube ad
What the click doesPlays for people in the city or radius you set who watch home, moving and local videos
What you seeYouTube Studio files the ad views under "YouTube advertising"
What the viewer seesA buyer taps the listing link
What the click doesOpens the Zillow listing you pasted, with the photos, the price, the facts and your name as the listing agent
What you seeTaps on this listing and the cost of each (CPC) in your Engagement report
What the viewer seesThe listing on Zillow
What the click doesThey save it, share it or call the listing agent from the Overview section
What you seeCalls and messages arrive through your usual channels

What to know before you advertise a Zillow listing

Google's housing rules and Zillow's contact button both change how this ad should be set up.

Can I aim a listing ad at ZIP codes or an age group?

No. In the US and Canada, Google does not allow housing ads to target by ZIP code, age, gender, parental status or marital status. Use a city or a radius around the home instead. Sprizzy checks a home listing video for Google's housing rules and leaves those options out of the ad for your Zillow listing.

Who gets the lead when a buyer taps Contact Agent on Zillow?

It may not be you. On a Zillow listing, the Contact Agent button can connect the buyer with a local buyer's agent, and the listing agent cannot remove it. Your own name and number sit in the listing's Overview section. So say your name and phone number in the video Sprizzy runs, and put them in the YouTube description too.

Which Zillow link goes in the ad?

The page for this one home. Open the listing on zillow.com and take the address from the browser bar. It starts with https://www.zillow.com/. A search results page or a map view shows buyers other homes first. The Sprizzy builder confirms it with "Zillow.com link".

When should a listing promotion stop?

When the status changes. Once the home is pending or sold, the ad keeps sending buyers to a house they cannot buy. Pause the promotion in Sprizzy the day you go under contract. Your next listing gets a new promotion with its own video and its own Zillow link.

What a walkthrough does for a listing

Photos show rooms one at a time. A walkthrough shows how they connect: the kitchen to the yard, the stairs to the bedrooms.

The route of a showing

Walk the path a buyer would take, front door first, and say what they would notice. Buyers who tap already know the layout before they open the listing.

Inside the housing ad rules

Pick a city or a radius around the home. Sprizzy works through 200+ audience combinations of home topics, keywords, channels and places, holds on to the ones buyers respond to, and leaves age, gender and ZIP code out, as Google requires.

Something to show the seller

YouTube Studio counts the views, and the Sprizzy report has the taps and what they cost. Screenshot both for the weekly seller update.

Your Zillow listing on YouTube in 3 simple steps

Pick a video, point the ad at Zillow, set a budget. Sprizzy builds the campaign and runs it for you.

Step 1: Upload the listing video

The walkthrough, the drone tour or a short intro you film at the home. Put it on your YouTube channel first.

Step 2: Choose Real estate, then Visit a link

Paste the Zillow address into "Link to your page". It starts with https://www.zillow.com/, and the builder shows "Zillow.com link" once it matches.

Step 3: Set the area and the budget

Draw the area as a city or a radius around the home and spend from $50. Sprizzy takes keywords from the video and sets up the Google Ads campaign for you.

Promotion results dashboard
Choosing the audience in the Sprizzy app Choosing a video in the Sprizzy app Promotion results dashboard

Real estate agents ask, we answer

What people ask before sending a YouTube ad to Zillow.

Can a For Sale by Owner listing on Zillow use this?

Yes. A Sprizzy promotion works for any public Zillow listing, whether an agent or the owner posted it. Paste the listing address under the Real estate type. On a For Sale by Owner listing, buyers reach you through the Property Owner link in the Overview section, so say in the video that you are the owner.

What if the home is listed on Realtor.com, Redfin or Homes.com?

The Sprizzy builder reads Realtor.com, Redfin, Homes.com and Trulia links the same way it reads Zillow, under the Real estate type. Paste the page from the site where you want buyers to land. Each promotion carries one link, so the same home on two sites means picking one or running two.

Can the ad reach buyers moving from another city?

Yes. A Sprizzy promotion can run in more than one place, so add the city buyers tend to move from next to the radius around the home. The Zillow link stays the same. Google's housing rules apply to every US and Canadian area you add, so there is still no ZIP code, age or gender targeting.

Who sees a Zillow listing ad on YouTube?

People in the city or radius you set who watch videos about homes, moving and the local area. Sprizzy pulls keywords from your Zillow listing video, and you can change any of them first. Because it is a housing ad, Google keeps age, gender and ZIP code out of the targeting in the US and Canada.

What does a listing promotion cost?

A Sprizzy promotion for a Zillow listing costs what you choose to spend, from $50, paid as you go, with no monthly fees or contracts. Ending it when the home goes under contract costs nothing extra. A money-back guarantee covers the very first listing you promote.

Give buyers the tour before the showing, right where they already watch.

Results vary by business, video and targeting.

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Promote My Listing
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4.5/5 Google Partner
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Money-back guarantee

Your first promotion is covered.

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