Find new Buzzsprout listeners on YouTube
Your best moment plays as a YouTube ad. A tap opens your Buzzsprout site, ready to play or follow.
- Made for short podcast clips
- Opens your show or one episode
- From $50, money-back guarantee
- Google Partner
The same platform creators and businesses have trusted since 2016.
- 4.3/5Rated on
Trustpilot - 2016Promoting YouTube videos
since 2016 - 1.5M+YouTube channels
partnered with Sprizzy - USABased in Mount Laurel,
New Jersey
How do I advertise my Buzzsprout podcast?
Run a clip of your show as a YouTube ad and send the tap to your Buzzsprout site. In Sprizzy, choose the Podcast video type, tap Visit a link and paste your www.buzzsprout.com address. People who watch your subject see the clip, and a tap opens your show, where they can listen or follow. Budgets start from $50.
What happens between the ad and a new follower
The ad does the hard part: a stranger hears you for the first time. Your Buzzsprout site does the rest.
Which Buzzsprout link goes in the ad
Buzzsprout gives a show more than one address. Here is which one to use, and when.
Why does the builder turn down my yourshow.buzzsprout.com link?
The builder reads addresses that start with https://www.buzzsprout.com/, the numbered form Buzzsprout gives each show, such as www.buzzsprout.com/1234567. A name like yourshow.buzzsprout.com, or your own domain, is not read. Your show keeps its numbered address, so open your site that way and copy the link from there. The builder shows "BuzzSprout link" when it matches.
Should the ad open the episode, the show or + Follow?
Open the episode when the clip comes from it, so the viewer hears the rest of that story. Use the show page for a trailer. The + Follow page links to the apps where your show is listed, which suits people who already have a favorite app. On the free plan, Buzzsprout sends episode links to + Follow anyway.
Can the link start at the moment from the ad?
Yes. On your public Buzzsprout site, open the episode, find the moment and press Share above the player. Tick Start at and copy the link. A listener who taps the ad lands on that point and only has to press play. Open the site through your numbered address first, so the link stays on www.buzzsprout.com.
What makes a good clip for a Buzzsprout ad?
One idea, start to finish, in under a minute. Open on the line that makes people stop, not on the intro music. Put captions on screen for anyone watching with the sound off, and show your cover art at the end, so they know the show when the page opens.
Why video helps a Buzzsprout show grow
Buzzsprout gets your show into the podcast apps. A YouTube ad brings in people who were not looking for it.
Your Buzzsprout podcast on YouTube in 3 simple steps
Pick a video, point the ad at Buzzsprout, set a budget. Sprizzy builds the campaign and runs it for you.
Step 1: Turn a moment into a short video
Take a strong minute from an episode and add captions and your cover art. Upload it to YouTube, since the ad plays from there.
Step 2: Pick Podcast, tap Visit a link, add Buzzsprout
Choose the Podcast video type. Under Visit a link, paste your www.buzzsprout.com address into "Link to your page". The builder shows "BuzzSprout link".
Step 3: Choose where it runs and what to spend
Pick the countries your listeners live in and a budget from $50. Sprizzy writes keywords from the clip, builds the Google Ads campaign and runs it.
Buzzsprout hosts ask, we answer
What people ask before sending a YouTube ad to Buzzsprout.
How do I promote my Buzzsprout podcast with YouTube ads?
Make a short clip of an episode and upload it to YouTube. Start a Sprizzy promotion, choose Podcast, tap Visit a link and paste your www.buzzsprout.com address. Set a budget from $50. The clip plays as a YouTube ad for people who watch your subject, and a tap opens your show on Buzzsprout.
Can I use my Buzzsprout + Follow page as the ad link?
Yes. Your + Follow page sits on www.buzzsprout.com, so the builder reads it, and it links to the apps where your show is listed. It suits people who already have a favorite podcast app. To have them press play right away, use an episode page instead.
How do I grow a new podcast with no listeners?
Start with people who like the subject, not people who know you. A Sprizzy promotion shows a clip of your show on YouTube to viewers of that subject, and a tap opens your Buzzsprout site. Pick your strongest episode, one a stranger can enjoy on its own, and send the ad there.
Who will see my Buzzsprout ad?
YouTube viewers who watch videos about the things your show covers, in the countries you set. Sprizzy builds the first keywords from your clip's title, description and captions, then tests 200+ audience combinations (topics, keywords, channels, ages, places) and keeps the ones that connect. Change the keywords before launch if you want.
How much does a Buzzsprout podcast promotion cost?
It starts from $50, and you pay as you go, with no monthly fees and no contract. Your Buzzsprout plan is billed by Buzzsprout, apart from Sprizzy. Pause after a launch week and start again with the next episode. A money-back guarantee covers your first promotion.
Let people hear a minute of your show, then follow it on Buzzsprout.
Results vary by business, video and targeting.
